As mentioned in a previous post, I found a wonderful pamphlet titled “Life & Work” with the sub-heading “Ardrossan New Parish Church” which had been hidden beneath the floorboards of the Barony St. John Church since 1893. ( The church was known as Ardrossan New Parish Church until 1929 when it became Barony Church then when the local St. John’s Church got demolished, it took their parishioners and in 1987 changed its name again to Barony St.John.)
This advertisement taken from the pamphlet is so good (in a weird and wonderful kinda way) that it deserved its own post; Dr. Richardson’s Magneto Galvanic Battery
It was advertising an electro-therapeutic medical medallion, based on the 1880 patented design of Edward P. Caldwell.
It came in two designs, a heart shaped centre and a cross shaped centre, and was sold by A.M. Richardson & Co. through local agents in 1883. According to the advertising leaflet, which was published in 1893, they had sold over 3 million battery medallions over the previous 10 years.
The blurb claims that the battery was “scientifically tested and guaranteed genuine” and gave “renewed life and energy” by “purifying the blood and improving the circulation striking at once at weak and nervous debility”.
The centre pages of the advert has the headline “The blood is the life, but electricity is the life of the blood” and it appears the amount of medical conditions it cured were almost endless;
“Brings happiness and freedom after nauseas medicines fail. Relieves Neuralgia, Rheumatism, Pain in the Back, Nervousness, Chest Colds, Indigestion. Gives strength and vitality to the Nerve forces, uniform and healthy circulation to the blood.”
“.…develop agreeable, curative currents throughout the body, the intensity of the currents being demonstrable by galvanometer. The Batteries are excited through mere contact with the body by the moisture of the skin, aided by the natural body heat.
Immediate relief is afforded in all cases of impaired or impeded Nerve action, as in Bronchitis, Rheumatism and Neuralgia, and in all cases of sluggish and dormant Organic action, as in general Debility, Biliousness and Constipation.”
It also had many testimonials claiming that it also helped Loss of Appetite, Kidney Complaints, Liver Complaints, Lumbago, A Weak Chest, Quinsy and Dizziness, Depression and Nervousness”.
Basically, this magneto-galvanic battery pendant claimed to cure almost everything.
I’ve searched the internet and cannot find any information as to when these products went out of production or if any cases of false claims made against Dr. Richardson or his company. If any readers know anything more, please let me know.
Watch out for more eccentric items advertised for sale in the Victorian era including Y&N corsets, knock-about frocks and a post about Pears Soap that you’ll be shocked to read.
Bye for now.